the sector includes the sale or rental of advertising space or hours; the design, creation and placement of advertising services; Outdoor and aerial advertising and supply of drawings and other advertising means. The calendars of 51 WTO members, which together account for 80% of world trade in goods and the bulk of global advertising activities, include obligations in the area of advertising services. Medium refers, in simple terms, to a method or way of expressing something. When it comes to advertising agreements, this means the channel or group of channels used to get the message across to the audience. The advertising channel/medium can take the form of TELEVISION, magazines, radio, motion pictures/displays, websites, daycares, billboards, magazines, magazines, etc. In Schroeder (A) Music Publishing Co. Ltd. Macaulay held that an agreement reasonably necessary to protect an employer from betrayal of trade secrets or confidential information is not only void because it inevitably protects the employer from competition. Upon request, the publisher can assist the advertiser in preparing their ads for publication. This medium may include design, composition, text and artwork. The Publisher retains all rights, including copyright, to all advertising displays and other elements that represent the Creative Effort of the Publisher or contain documents created by the Publisher. The Publisher may not authorize the reproduction of such an advertising presentation in other publications without the express written consent of the publisher.
An agreement could cause problems with national law, but not with international law or vice versa. The desire for orderly marketing modalities has increased due to the increasing pressure exerted by the constant evolution of import and world trade models, which has made the organization of orderly marketing agreements a political instrument. If no agreement is negotiated, the importing country can pursue a more unilateral trade policy.  The non-competition clause is anticipated when we discuss competition as part of an agreement. It is customary to insert in an agreement a non-competition clause preventing the advertiser from presenting a similar product or concluding similar contracts with competitors of the company while waiting for the agreement. By exemption, we mean security against legal liability for the action. .